Pinnacle Tribe

Case Study

BrightSmile Dental

Dentistry · USA

3.2x new-patient bookings

The challenge

BrightSmile had steady walk-ins but no predictable pipeline of new patients, and their Google Maps presence was invisible below the top 10.

Our solution

We rebuilt their Google Business Profile, launched local-intent Google Ads, and shipped conversion-focused landing pages tied to each treatment.

The results

Within four months: 3.2x new-patient bookings, a top-3 Maps ranking for core terms, and a 41% lower cost per booked consult.